The Situation:
Cliff is a long-time crane industry vet providing specialized services like crane inspection training and crane accident expert witness. He had a website, www.craneindustryservices.com, but it was not getting any traffic. The website was not ranking for any key terms whatsoever.
Objective:
Determine 4-7 key phrases to target.
Achieve a ranking of #5 or better for all keyword phrases.
Strategy:
We worked with Cliff in determining which keywords to target based on the revenue each individual service he provides brings in. Then, we compared his input with search traffic volume in order to come up with a list of seven key phrases to target.
The website itself was updated to have proper page titles, page URL’s, meta tags and more appropriately worded content. In addition, a 3-month link building campaign was launched to help raise CIS’s search rankings.
Results:
At the end of a 3-month period, all key phrases were ranking #5 or better. The website did not rank for ANY of the phrases prior to the SEO campaign. Here are the 3-month results:
Crane Accident Expert Witness
Start: not ranked
Finished: #1
Rigging Accident Expert Witness
Start: not ranked
Finished: #1 and #2
Crane Injury Expert Witness
Start: not ranked
Finished: #1 and #2
Crane Equipment Expert Witness
Start: not ranked
Finished: #1 and #2
Crane Safety Training
Start: not ranked
Finished: #1
Crane Inspection Training
Start: not ranked
Finished: #3
Crane Inspection Services
Start: not ranked
Finished: #5
That’s right, #1 and #2 for a few of the key phrases. Check it out:
